Improving Your Online Visibility For Your Healthcare With SEO

seo processEvery website can be improved. Perhaps with more information…or less. Perhaps the site has the right amount of information but is out of date. Perhaps the site could be better designed or better written. Or perhaps it could be more interactive.

Whether it is promoting a pharmaceutical or biotechnology product, medical device, hospital, or other medical product or service, make sure your site downloads quickly, which impacts its web search crawler “spider ability.” (Slow downloads are often the result of home page file size or “dirty” code.) And make sure that you use the wide range of interactivity tools to enable your visitors to receive information from you and, as feasible and appropriate, share it with you: opt-in programs, message boards, discussion groups, ListServs, and more.

Measuring traffic on your site

Regardless of how much or little interactivity is built into your website, do you know just how much it’s being used? Do you know who’s visiting your site and when? Where they come from? Where they usually spend time on your site?

Use a service like Google Analytics or StatCounter to see how visitors interact with your site. This will help you make improvements, increase traffic, and boost conversions.

Improving your search rankings

The world of search rankings is fiercely competitive. But with search engine optimization and marketing, you can improve the volume or quality of traffic coming to your site through search engines.

Healthcare SEO

Optimizing your site involves writing, designing, and programming it to enhance relevance to the primary keywords in your market and to remove obstacles to search engine “web crawlers.” Optimization also refers to including video and other content on your websites. You can optimize your site by crafting the video file title, description, and keywords appropriately so video search sites such as Truveo can find it. You also can make your video accessible to search services that accept RSS feeds, such as Blinkx. And you can upload them to sites such as YouTube.

Search engines process this data and refer “organic” traffic people who are looking for your services. But organic traffic is subject to numerous variables such as changes in search engines’ constantly evolving algorithms for calculating keyword preferences and website traffic…or changes in the audience’s preferred terminology in your market, which changes keywords.

Local Healthcare SEO

Local SEO is definitely a better choice for local health facilities managers who want to make use of the internet in reaching their target market. If you are using a website, local optimization, performed by a company such as Charlotte SEO, can help you get traffic through search engines without spending lots of money. A lot of people go to search engines like Google for products and services that they need. Someone who has used tools like Google Local and Google Places can benefit because his business will appear on top of pages. This is beneficial because searchers usually click what is on top of the search results and normally do not go to the next pages.

What are the Features of Local Internet Marketing?

Local healthcare SEO is similar to general SEO in the sense that it uses the power of keywords. Keywords should be the same words or phrases that consumers type in the search bar of Google, Yahoo, and other search engines when looking for local businesses. Thus, your keywords should have your location such as city, state or region. Local healthcare SEO will also include link building as well as changing the page titles of your website considering the appropriate keywords and tags.Search engine marketing (SEM)

SEM entails paid advertising on search engines-“pay-per-click” (PPC) advertising as well as potentially on third-party sites (similar to advertising in magazines and newspapers before their near-extinction). Pay-per-click ads can take a variety of forms. For example, on Google, they may be “sponsored links,” which are shaded and at the top of the search results page or in a column on the right-hand side of the page.

This type of advertising enables you to reach people actively seeking your product or type of product. You can control costs. You pay only when people click on your ad, and you cap the amount you will pay each day, week, or month. (Once your ad has generated the clicks for which you’ve budgeted, it is removed as a sponsored link and goes back to the general listings, with its rank in the listings determined by the site’s optimization, traffic and links to it, and other factors.)

Measure your traffic…and improve it!

Web traffic is a critical component in most healthcare advertising plans.

To measure traffic, take advantage of the extensive web analytics available. To improve traffic, optimize your site and take advantage of SEM opportunities. To manage analytics as well as SEO and SEM, most pharmaceutical and biotechnology companies, medical device manufacturers, and hospitals engage the services of a healthcare advertising agency.

*Note: Above we mentioned an SEO company in Charlotte, NC. If you are in the Charlotte area and would like to connect with them, you can find them on one of the following social platforms and contact info:

Charlotte SEO on Yelp

Charlotte SEO On LinkedIn

Charlotte SEO Google Map

Charlotte SEO
401 North Tryon Street, 10th Floor
Charlotte, NC 28202
(980) 785-0005

Top 3 Marketing Strategies for Healthcare Companies To Consider

Top Healthcare Company Marketing Strategies To Consider

healthcare marketing - seo and web designHealthcare companies are a large part of society. They provide healthcare goods and services to millions and millions of people whether the products and services are aimed at curing, rehabilitating or preventive measures. They are companies that have become essential to the survival of human beings.

But as with many businesses the competition to get noticed as a healthcare company is steep. Consumers have a wide variety of choices and will go with the one they like and are most knowledgeable about.

Therefore, healthcare companies must also be in the business of promoting their goods and services to the public so that the public knows what’s available. They must do this, however, by also following rules set by the HIPAA and the FDA. For examples, false claims cannot be made; it must be indicated that what is marketed is not a substitution for a trip to a medical professional, and a patient’s name cannot be used unless the patient expressly permits it.

The one thing that all healthcare companies must keep at the forefront is that when people search for products and services they overwhelmingly search the Internet. Therefore, when looking at marketing strategies for healthcare companies, the Internet plays a pivotal role and is the basis for the top 3 marketing strategies for these companies.

What are the top 3 marketing strategies for healthcare companies?

  1. Website

In the 21st century, no legitimate healthcare company will exist without a website. A website is now the “business card” for a company, and it is where potential customers will go who are seeking information.

A healthcare company must have a comprehensive website that answers every question a potential customer may have. In fact, it’s more important that a healthcare company’s website design be more detailed than your average website. When people are researching healthcare websites, they want their questions answered immediately.

However, just any website is not useful as a marketing strategy. The website must be search engine optimized so it can be ranked on page one of Google and other major search engines. SEO Includes proper keyword phrases, content, and other techniques. Further, a website must be created to look good not only on a laptop or desktop screen but also on a mobile screen.

  1. Fresh and Educational Content

One of the most important things that a healthcare company can do is offer new, informative and educational content to the potential and current customers. This content is often best handled by individuals who are trained to research and write content that is best for the healthcare market. Fresh content is also an important part of a search engine optimized website.

  1. Social Media

It is critical in the 21st century for healthcare company marketing to include social media. Almost two-thirds of Americans use social media on a regular basis. That makes social media an important place to reach potential customers.

There isn’t a need to be on every social media site. However, a healthcare company should choose two to three top social media sites that attract the most individuals and the most people who would be most likely to be searching for a healthcare company.

Two of the most important social media sites for a health company are Facebook and Twitter. Regular posting on these two social media sites is a significant way to gain potential customers. Promoting on social media, however, is not just about promotion. The most efficient way to win customers on social media is to interact with potential customers as well as give them the information they are seeking.

As with creating fresh content for websites by hiring professionals trained to write the best content for healthcare companies, it is also a good idea to hire professional social media marketers who have the time and skill to interact with users of these popular social media sites.

The top 3 marketing strategies for healthcare companies have a website, providing fresh and educational content by way of a website, blog or other online means, and effective use of social media. With the vast competition out there for healthcare companies, utilizing all of these approaches is the best way to compete and to reach potential customers in the 21st century. Many healthcare companies find it cost effective to outsource their digital marketing strategy to a reputable agency.

Improving Healthcare Delivery By Opting For The Best Chronic Care Management Software Application

Opting For The Best Software

CCM software being used at medical practiceChronic care patients need much care to ensure that they are comfortable. For things to run smoothly there should be proper management of processes and procedures. While manual chronic care management is a good way of ensuring that patients are well taken care of, technologists have found an easier way to do it. The new kind of care involves the use of chronic care management software. The software ensures that medical personnel spend enough time with their patients, that all patients get their medication as per instructions and that caregivers handle the recurring task competently.

For the software to be useful there should be one person tasked with handling the recurring responsibilities. The person should be a clinician working under the direction of a good physician. Some of these clinicians include MOA, CAN, RNP, MD, LPN, and RN. The person in charge will ensure they have spent a certain amount of time with their patient. In most cases the software will require 20 minutes every calendar month.

Types of Chronic Care Management Software

There are two ways of using chronic management software, and one of these is managing your program in-house. The in-house program presents a good way of through which you can have control over the software. You can ensure control by appointing a particular physician to handle the software. Since you will have absolute control over the software, you will create a plan for promoting the software and craft a plan that will include the needs of your patients and enroll the chronic patients. You can log the amount of time spent on each patient as well.

In some instances, a practice may have too many patients to use the software when taking care of their chronic patients. Such practices engage companies that can manage the software on their behalf. The companies hire nurses and outsource some services to call centers. The latter will help in reaching patients when you need to connect with them. One of the benefits of this option is that you will not need to hire additional staff in your practice.

Features of Chronic Care Management Care Software

Granted, different companies have different features for their software, but some features apply across the board. These are the functions that make the application ideal for its purposes. Among these is a portal where patients can reach you comfortably. You will also find forms to help in the enrollment process as well as a consent process for the patient. There will also be a task tracker and features to help time logging. To help with the tasks the software will also come with a care plan for the patient that you can easily follow to make things easier. Clinical health assistants may also find a user-friendly interface that they can use to update on a monthly basis. Some features enable clinicians to make summaries and reports on a monthly basis. There are also guides interviews for patients on the software. Some software enables data sharing with EMR/HER, and there is also integration with billing. In case the whole concept is still new to your members of staff, you can benefit from online training that will precisely guide them in their role. You can also reach out to the company that made the software through the phone or email in case you have any problem navigating the system. Some of the software provide finance partners that will help in managing cash-flow.

Requirements for Practices

To use the software efficiently, a practice may need to meet some requirements and among these is using certified EHR. They should also get and manage the consent of their patient. Another requirement is that they should provide five essential services in care management. They should also deliver a minimum of twenty minutes follow -up care for each patient every month. The follow-up should be outside the office.

Benefits of Chronic Care Management Software

One of the advantages of chronic management software is it helps in logging the amount of time that the clinician has spent on the patients. Logging will ensure that you do not have a difficult time when it comes to billing and for keeping your books to know the amount of revenue streaming into the practice. Some of the features of the software include a stopwatch for tracking calls. The time log will help you to track all the tasks you are doing. Without all of the above, your time with patients can be very hectic, confusing and frustrating.

Using the software, you can create a thorough and efficient patient-centered plan for taking care of your patient. Using tools like guide –interviews, the software will help the caregiver as their patient pertinent questions regarding their condition. This, in turn, will help them come up with an efficient plan for the patient. Some of the companies that offer the software services might also help with the promotion of the care services you are providing to your patients. In this regard, they will provide you with forms, brochures, and flyers that will let people know about your services. The best part of many practices is that they will not need to part with any set up fees or training fees to use the program. Another benefit of the CCM software is that you can use it despite the size of your organization. Meaning that neither large nor small organizations are left out when it comes to realizing the benefits of the software. Some practices use portable patient care plants for their work, and the best attribute of such plans is that they entail various billing codes. The latter has resulted in outcome –driven, goal –directed success or many organizations. Some practices have to deal with hospitalizations of their patients and using software like Thoroughcare’s chronic care management software have helped to reduce the rates for many of them. Apart from caregivers, there is usually need for communication between the patient and the nursing homes, assisted living facilities, hospice, and home health agencies. The software helps to make communication easier for the patients and other parties who are important in ensuring their good health and comfort.